Creating immersive 360 video for the world’s biggest brands
360 Video Production
We started developing interactive videos in 2014, and our first 360 video production was an immersive Renault Clio virtual test drive experience. This formed part of the infamous Va Va Voom campaign which generated 6 million views. Over the past three years we’ve continually refined our approach to creating immersive 360 video experiences. By working alongside brands as diverse as Renault and Pepsi Max, we’ve certainly been kept busy. Our approach requires us to draw on the full range of expertise we have across the Scorch team, including our strategists, creative teams, gamification experts, producers, animators, editors and directors. Every part of the team is critically important in 360 video production that works.
The starting point to any 360 video or VR strategy is a carefully thought-out strategy. Once the objectives have been defined and the audience has been clarified, we work as multi-disciplinary team to identify relevant creative approaches. We ask ourselves how and why a viewer would choose to interact with the 360 video. We have found that our experience in creating highly engaging social video has been useful in ensuring a similarly strong approach is defined for every video. We also ensure the immersive experience 360 video deepens consumer engagement with the brand itself rather than leaning on the video format. For more information, check out this article on 360 video by our sister agency Scorch London.
VR Video Production
Once we’ve defined the creative approach and thinking, we move into the VR production stage. This will either be through a live shoot using a 360 rig, through an entirely animated approach, or a combination of the two. Whichever approach we follow, we will always ensure the finished film attains the highest standard of finish by creating a flawless VR video by stitching the footage together into a perfect sphere.
If you’re interested in how VR might be suitable for your brand, find out more by getting in touch with the friendly team at Scorch Films.
What they say about us
From Our First Meeting With Scorch, They Really Understood Our Brand And Where We Wanted To Go With The Project, The Brief Was Interpreted Perfectly.Heidi Kenyon-Smith, Head of Marketing at La Redoute UK