Video Production Blog from Scorch Films

Think fast: why branded videos need to cut to the chase

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The Co-Founder and CEO of Facebook, Mark Zuckerberg, already has quite an impressive array of titles – internet entrepreneur, Billionaire and philanthropist being some of them - but it seems the social media icon should have another merit badge pinned to his trademark light grey T-shirt – fortunetelling! Back in 2015 the social media icon predicted that we would enter a five year spell of what has been dubbed the “golden age of video”, and while he might not be quite on the same psychic playing field as Paul the...
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hungry hippos video content

How to Create Video Content That Works

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Whether you are a business with a multi-million pound turnover or simply a start up you should know that your customers will be spending a large chunk of their day online. Every month over 6 billion hours of video content are watched on YouTube (sounds a lot? yes, that’s 114,000 years). They will be flicking through websites on their tablet in bed, on a desktop at work, checking Twitter on the loo.... You need to be where your customers are, engaging them in a way they want to be engaged....
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van damme volvo epic split videos

Video Content That Gets Copied: The Rise Of Parody Videos

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‘We’re looking for something like that Jean-Claude Van Damme ‘Epic Split’ viral’ (unnamed client). Volvo have set the bar high. Eighty five million views, commercially relevant and universally admired. And as soon as Van Damme’s groin-defying stunt hit youtube, countless parody videos started to appear. Amateur ones that are too numerous to count, but major stars also got involved. Chuck Norris and Channing Tatum the most prevalent, the latter using it as a low-budget- but hilarious- marketing push for his new film ‘22 Jump Street’. The original: http://www.youtube.com/watch?v=M7FIvfx5J10 The parody: http://www.youtube.com/watch?v=EMlpiey20b8...
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wheelchair basketball video production

Creating Video Content With The GB Wheelchair Basketball Team

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GBWBA first approached us to produce a video to help raise awareness of the sport as something accessible for all ages, genders and abilities. After speaking with them and finding out more about the sport and some of the people who work there, we knew we had to go the extra mile and produce an epic film that reflected the hard work and dedication all of the people we met show. Going the extra mile is what video production is all about So it was time to mobilise the friends of Scorch!...
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