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How to choose a video production company

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Regardless of whether you’re looking to invest in a few short explainer videos or fire up a lifelong partnership, choosing a video production company is an important business decision, and like all important business decisions, it should be treated with a great deal of time, research and commitment. And while it may be tempting to type “video production companies” into Google as fast as you can and contact one of the first few companies that pop up, doing some research beforehand will help you to avoid a ‘Picture of cheeseburger...
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Scorch Films takes 10 in Televisual’s Corporate 50

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Scorch Films has featured in Televisual’s Corporate 50 for the fifth year running, and within the top 10 for the second consecutive year – we guess that means we’re pretty hot in the film production industry right now! The Corporate 50, which ranks film production companies based on a range of different factors including permanent staff numbers, reputation amongst peers, and industry awards. Taking a look at our work with top brand’s Eurostar, Nutmeg and Mazda, Televisual was particularly impressed at our creative success in producing our first piece of...
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Why your website needs video content

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You wouldn’t hire someone who blatantly ignored your clients or customers; nor would you employ someone who seemed uninterested, or as though they didn’t care - so, in today’s digital age where your website acts as the face of your company, it has become almost inexcusable to have a site that’s not performing its primary task: to engage. But how can you make your website act like a model employee - helpful, informative and engaging? Besides the obvious (good design, interesting copy), investing in video production for your website serves...
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Your guide to choosing the right music for video content

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Have you ever met someone who doesn’t like music? Well, apparently, it’s a thing. Researchers at the University of Barcelona and the Montreal Neurological Institute and Hospital of McGill University found that roughly 3% of the global population have specific musical anhedonia, a condition which is caused by a lack of connectivity between key areas of the brain. But thankfully, the remaining 97% of the world’s population seems to be made up of avid music-lovers so including a few good tracks in your brand’s video content is a no-brainer. To...
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Think fast: why branded videos need to cut to the chase

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The Co-Founder and CEO of Facebook, Mark Zuckerberg, already has quite an impressive array of titles – internet entrepreneur, Billionaire and philanthropist being some of them - but it seems the social media icon should have another merit badge pinned to his trademark light grey T-shirt – fortunetelling! Back in 2015 the social media icon predicted that we would enter a five year spell of what has been dubbed the “golden age of video”, and while he might not be quite on the same psychic playing field as Paul the...
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How to Create Video Content That Works

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Whether you are a business with a multi-million pound turnover or simply a start up you should know that your customers will be spending a large chunk of their day online. Every month over 6 billion hours of video content are watched on YouTube (sounds a lot? yes, that’s 114,000 years). They will be flicking through websites on their tablet in bed, on a desktop at work, checking Twitter on the loo.... You need to be where your customers are, engaging them in a way they want to be engaged....
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Video Content That Gets Copied: The Rise Of Parody Videos

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‘We’re looking for something like that Jean-Claude Van Damme ‘Epic Split’ viral’ (unnamed client). Volvo have set the bar high. Eighty five million views, commercially relevant and universally admired. And as soon as Van Damme’s groin-defying stunt hit youtube, countless parody videos started to appear. Amateur ones that are too numerous to count, but major stars also got involved. Chuck Norris and Channing Tatum the most prevalent, the latter using it as a low-budget- but hilarious- marketing push for his new film ‘22 Jump Street’. The original: http://www.youtube.com/watch?v=M7FIvfx5J10 The parody: http://www.youtube.com/watch?v=EMlpiey20b8...
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Creating Video Content With The GB Wheelchair Basketball Team

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GBWBA first approached us to produce a video to help raise awareness of the sport as something accessible for all ages, genders and abilities. After speaking with them and finding out more about the sport and some of the people who work there, we knew we had to go the extra mile and produce an epic film that reflected the hard work and dedication all of the people we met show. Going the extra mile is what video production is all about So it was time to mobilise the friends of Scorch!...
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