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Renault Twingo flamingo advert

Renault Case Study: The Twingo Musical

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We’ve been lucky to work with Renault for a while now, they’ve always encouraged us to push creative boundaries and create work that stands out from the crowd in the world of car advertising. Creating stand out car advertising Whether it’s getting the nation hot under the collar with the risqué “Va Va Voom Button” or inciting debate with the life size “Zoe Scalextric Track”, we’ve always had the confidence to bring fresh ideas to the table. So we when we received the brief for Renault Twingo we knew we had to...
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rar-100

We’ve just entered the RAR Top 100 at 46!

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Following on from the news during Christmas of joining the IPA, we've just found out that we have made our debut in the RAR Top 100 at number 46! RAR ranks the top UK independent advertising agencies The RAR Top 100 ranks the UK advertising agencies who achieve excellent levels of commercial performance; but more importantly especially for us here at Scorch also receive positive ratings and reviews from their clients. Client service can be sometimes difficult to get right as you scale in size as a company and the campaigns increase in scope and...
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nespresso hand south sudan

Nespresso: Journey to South Sudan

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A Creative Challenge for a London Agency We love a filming challenge here at Scorch, so when we were approached by our friends at Weber Shandwick to film in the newly formed country of South Sudan, we were all for it! A beautiful country that had only recently won its independence from Sudan, and that was still in the grips of a civil war, we would be the first film crew to land there other than the occasional news team. This is not a job to be taken lightly, and we...
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mog's christmas calamity

The Top 10 Advertising Campaigns of 2015

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In calendar order, here is my subjective view on what’s been the best advertising this year… ‘This Girl Can’ – Advertising Campaign for Sport England The year kicked off with a rallying call for women of all shapes, sizes and athletic abilities. The video execution, led by its ‘real woman’ casting, screams of such authenticity that you can practically feel the sweat dripping off every frame. Accompanied by bold, disruptive copy and the perfect Missy Elliott soundtrack, this was well timed for those New Year’s resolutions and went a long...
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Amazon Audible TV advertising

In Bed with Clare Balding

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When featuring a treasured national celebrity in an advertising campaign, it’s tempting to make the product an afterthought. To milk the golden goose for all their worth! But it tends to come off as a bit obvious, particularly now that consumers are increasingly savvy. Surely it’s better to integrate the celebrity into the brand message as seamlessly as possible? Direct Line are doing it very well right now – linking an iconic problem-solving movie character with their own brand offering. Of course, it depends on who you’re working with, and...
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Should brands take a stance on social issues in their ad campaigns?

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Up until recently there had been an unspoken agreement between consumers and their favourite brands when it came to social and political issues. Brands took on the guise of a neutral and all-loving corporate entity, being careful not to share too many opinions; consumers were careful enough not to ask too many questions – we gave them our money, they gave us a killer pair of heels or a fancy new hat and we all lived together in perfect (and ignorant) harmony. But a new generation of ethical consumers has...
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Bridging the gap between ATL and BTL advertising

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Admen of a certain vintage still talk about ATL and BTL as a thing. They’ll tell you how above-the-line – that’s broadcast TV, national radio, some mass-media print - works for driving brand awareness. On the other hand, below-the-line – direct mail, e-CRM, anything wobbling on a shop counter – is only good for driving response: the domain of the coupon-clip and the voucher code. Some (silly) advertising agencies think above-the-line broadcast campaigns are somehow “better” than the below-the-line expertise of CRM. Here at Scorch, we think it’s time to...
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