Uncategorized Archives - Scorch Films

Mar 21

46

Why your website needs video content

By Scorch | Opinion, Uncategorized | No Comments

You wouldn’t hire someone who blatantly ignored your clients or customers; nor would you employ someone who seemed uninterested, or as though they didn’t care - so, in today’s digital age where your website acts as the face of your company, it has become almost inexcusable to have a site that’s not performing its primary task: to engage. But how can you make your website act like a model employee - helpful, informative and engaging? Besides the obvious (good design, interesting copy), investing in video production for your website serves...

Feb 15

51

Think fast: why branded videos need to cut to the chase

By Scorch | Opinion, Uncategorized | No Comments

The Co-Founder and CEO of Facebook, Mark Zuckerberg, already has quite an impressive array of titles – internet entrepreneur, Billionaire and philanthropist being some of them - but it seems the social media icon should have another merit badge pinned to his trademark light grey T-shirt – fortunetelling! Back in 2015 the social media icon predicted that we would enter a five year spell of what has been dubbed the “golden age of video”, and while he might not be quite on the same psychic playing field as Paul the...

Jan 30

48

How to Create Video Content That Works

By Scorch | Opinion, Uncategorized | No Comments

Whether you are a business with a multi-million pound turnover or simply a start up you should know that your customers will be spending a large chunk of their day online. Every month over 6 billion hours of video content are watched on YouTube (sounds a lot? yes, that’s 114,000 years). They will be flicking through websites on their tablet in bed, on a desktop at work, checking Twitter on the loo.... You need to be where your customers are, engaging them in a way they want to be engaged....

Nov 12

41

Video Content That Gets Copied: The Rise Of Parody Videos

By Scorch | Opinion, Uncategorized | No Comments

‘We’re looking for something like that Jean-Claude Van Damme ‘Epic Split’ viral’ (unnamed client). Volvo have set the bar high. Eighty five million views, commercially relevant and universally admired. And as soon as Van Damme’s groin-defying stunt hit youtube, countless parody videos started to appear. Amateur ones that are too numerous to count, but major stars also got involved. Chuck Norris and Channing Tatum the most prevalent, the latter using it as a low-budget- but hilarious- marketing push for his new film ‘22 Jump Street’. The original: http://www.youtube.com/watch?v=M7FIvfx5J10 The parody: http://www.youtube.com/watch?v=EMlpiey20b8...

Jul 13

46

360 video. Don’t be preoccupied with whether you could, stop to think why you should.

By Scorch | Uncategorized | No Comments

There’s no disputing that 360 video is providing brands with the opportunity to create exciting and immersive brand experiences. With Facebook, YouTube and most recently, Twitter all now offering 360 video distribution, mass reach though social channels is now a (virtual) reality. When used correctly, 360 video can play a role in strengthening overall campaign view-through rates and engagement levels in social channels, but used incorrectly it risks becoming a distraction and a poor use of time and resources. Many early attempts by brands to use 360 video have lacked...

Apr 04

45

Rimmel launches new Super Gel with TV ad from Scorch

By Scorch | Uncategorized | No Comments

Rimmel came to us with a challenge. To create a bold TV commercial that got people excited about their brand new Super Gel nail varnish, whilst at the same time explaining the process of how it works. Challenge accepted. The TV advertising campaign Running with the idea of a hand walking the viewer through the process, we filmed the entire range using a motion control rig – basically a huge robotic arm which follows a preprogrammed set of movements. Once filmed, the footage of the hand was composited in, alongside CG...

Mar 03

4

Renault Case Study: The Twingo Musical

By Scorch | Uncategorized | No Comments

We’ve been lucky to work with Renault for a while now, they’ve always encouraged us to push creative boundaries and create work that stands out from the crowd in the world of car advertising. Creating stand out car advertising Whether it’s getting the nation hot under the collar with the risqué “Va Va Voom Button” or inciting debate with the life size “Zoe Scalextric Track”, we’ve always had the confidence to bring fresh ideas to the table. So we when we received the brief for Renault Twingo we knew we had to...

Feb 02

5

We’ve just entered the RAR Top 100 at 46!

By Scorch | Uncategorized | No Comments

Following on from the news during Christmas of joining the IPA, we've just found out that we have made our debut in the RAR Top 100 at number 46! RAR ranks the top UK independent advertising agencies The RAR Top 100 ranks the UK advertising agencies who achieve excellent levels of commercial performance; but more importantly especially for us here at Scorch also receive positive ratings and reviews from their clients. Client service can be sometimes difficult to get right as you scale in size as a company and the campaigns increase in scope and...

Jan 14

8

Nespresso: Journey to South Sudan

By Scorch | Uncategorized | No Comments

A Creative Challenge for a London Agency We love a filming challenge here at Scorch, so when we were approached by our friends at Weber Shandwick to film in the newly formed country of South Sudan, we were all for it! A beautiful country that had only recently won its independence from Sudan, and that was still in the grips of a civil war, we would be the first film crew to land there other than the occasional news team. This is not a job to be taken lightly, and we...

Dec 18

6

The Top 10 Advertising Campaigns of 2015

By Scorch | Uncategorized | No Comments

In calendar order, here is my subjective view on what’s been the best advertising this year… ‘This Girl Can’ – Advertising Campaign for Sport England The year kicked off with a rallying call for women of all shapes, sizes and athletic abilities. The video execution, led by its ‘real woman’ casting, screams of such authenticity that you can practically feel the sweat dripping off every frame. Accompanied by bold, disruptive copy and the perfect Missy Elliott soundtrack, this was well timed for those New Year’s resolutions and went a long...