When featuring a treasured national celebrity in an advertising campaign, it’s tempting to make the product an afterthought. To milk the golden goose for all their worth! But it tends to come off as a bit obvious, particularly now that consumers are increasingly savvy. Surely it’s better to integrate the celebrity into the brand message as seamlessly as possible? Direct Line are doing it very well right now – linking an iconic problem-solving movie character with their own brand offering. Of course, it depends on who you’re working with, and...
Read More
