High end 3D animation for product visualisation, brand films and advertising.
Photo-real CG Animation
With the trail blazed by large Hollywood feature film studios over the last decade, full photo-real CG animation is a far more viable and affordable option to smaller scale productions than it once was. As a leading animation production company, Scorch is able to provide a wide-range of animation services, from architectural visualisation and product design, through to automotive commercials and sweeping CG landscapes. We are also able to produce virtually any photo-real CG scene imaginable from within our London production studio.
In order to create a high-quality CG animation, 3D modelling has to be set up in advance. In this stage, we produce the different objects and backgrounds that go into making up each scene. This is something we conduct in-house for all our CG projects, meaning we can keep a close eye on the fine details, including the textures and materials that go into creating complete 3D scenes from scratch.
Texturing and Lighting
Once modelled, the next process that must be undertaken is texturing. The surface and texture of each and every object needs to be decided upon. For instance, there’s a huge difference between the look and feel of wood and metal. An object as complex as a car could require up to 200 different textures involved including metal, paintwork, chrome, glass, alloy, rubber and plastics.
All of these different textures are affected in different ways by lighting, so careful thought must go into how the scene is lit. A studio set-up, for example, will create entirely different visual results to a natural outdoor sunlit scene.
What they say about us
From Our First Meeting With Scorch, They Really Understood Our Brand And Where We Wanted To Go With The Project, The Brief Was Interpreted Perfectly.Heidi Kenyon-Smith, Head of Marketing at La Redoute UK