World-class motion graphics from the most sought after team in London
With our substantial in-house motion graphics department, we are at the very forefront of the industry. The versatility and impact that can be gained with the correct use of high-end motion graphics ensures that any subject or product can be captivating and engaging for the viewer. Producing motion graphics for some of the largest and most prestigious brands in the world inspires us to create the very best work possible, and to exceed the expectations of even the most demanding clients.
Design and Art Direction
The art of creating high-end motion graphics is not only about technical production but also design and art direction. For every project we undertake, a great deal of care and attention is devoted to ensuring the design and direction behind the animation fits perfectly with the brand, and tone of voice of the end client. With brand guidelines adhered to, every element of the marketing mix should match. We ensure that the motion graphics part of that mix fits perfectly.
Motion graphics is also often called motion design, and it’s this focus on ‘design’ that makes each video we produce not only meticulously brand-focused but also beautiful to watch. Each and every one of the motion designers here at Scorch hails from a graphic design background with an in-depth knowledge of typography, colour theory, image manipulation, visual effects and storytelling. It’s this level of skill and understanding that ensures the very best end result.
As one of the core skills of a motion designer, typography is very important to us here at Scorch. Knowing which fonts work for which purpose, as well as understanding layout and readability, is essential to creating the perfect piece of kinetic typography. Animated type can be aligned with a voiceover for maximum impact, or simply to music, to create a compelling and informative piece of dynamic motion design.
Built on a background of graphic design, Scorch Films has always led the way when it comes to compelling motion graphic design ideas and content. We understand branding, we know all about typography, and we know which colours create which emotions in your viewers. We know what looks good and more importantly, what looks right, both for the enhancement of your brand, and for the engagement of your target audience, no matter whether it is a small group of executives, or a global television audience of millions.
For a completely different look and feel, stop-motion provides a much more organic and tactile style of animation. Working with real objects and compiling a sequence based on a series of incrementally different still shots, stop motion not only looks beautifully traditional, it also helps to establish a really unique tone of voice for any brand. Not limited to the clay modeling techniques made famous by Aardman, stop-motion can be applied to almost anything and used to wonderful effect to give even the most mundane of objects a life of their own.
What they say about us
From Our First Meeting With Scorch, They Really Understood Our Brand And Where We Wanted To Go With The Project, The Brief Was Interpreted Perfectly.Heidi Kenyon-Smith, Head of Marketing at La Redoute UK