To produce a visually engaging promo film for ATP Media that successfully demonstrates the services they provide including video production, high-end stock footage and feature footage of particular athletes.
We fully conceptualised the graphics and narrative for the promo before flying several of the Scorch Films team out to Indian Wells near LA in California. Once there, we captured high end live action footage from matches featuring Federer, Nadal and Murray among others, to feature throughout the video. Once back in the studio, we began work on bringing the storyboard and visuals to life. The end result provides ATP Media with an ultra-slick, modern film that effectively informs the audience who ATP Media are and the different services they provide.
Scorch responded to the brief with a sharply defined and powerful concept approaching perfection. From concept through to delivery, the talented team at Scorch nailed it. I love those guys!John Audible