To produce a sketchbook style animated video to introduce the new online book service, Bookimbo.
Taking a blank sketchbook as a starting point, the animation department here at Scorch Films began by sketching all of the individual illustrations and elements for the film by hand, followed by a process of scanning, masking and revealing them onto the page. The result is a whimsical animation which illustrates the beauty and history of the book whilst delivering a short introduction to the Bookimbo website tool itself.
The final production was of a very high standard indeed. It has been received exceptionally well within the Levi’s® business and is going a long way to help achieve the quite specific goals that creating this film would hopefully deliver.Rhodri Evans, Levis