To create a commercial which promotes The Banker website and encourages uptake of their subscription offer.
Taking The Banker brand as a starting point, we created a futuristic landscape featuring financial instruments and measures including bar graphs, pie charts and coins. Using these elements we maximised the 30 sec spot by covering all of the key features and benefits of the subscription offer without compromising on the pace and quality of the ad. The resulting commercial from Scorch Films is a glossy, high impact animation, the fifth ad in a series we have produced for the FT, which aired on all major international news channels including CNN, Bloomberg and CNBC.
This is really great, everyone at Unilever is delighted with the video.Clare Deans, Unilever