To create a series of sophisticated films which showcase the intricate technology behind Gemalto’s digital solutions and services.
Shot in an atmospheric studio setting, Gemalto’s products are given life with an ultra-technical animated rendering. Using a presenter to represent the end user, we carefully choreographed hand moves which were later tracked and filled with Gemalto branded graphics. The middle section of each film takes us into a purely graphical rendering of the ‘unseen’ world of Gemalto. Led by voiceover and defined by hypnotic conceptual animations, the esoteric technical world is given context and presence through breathtaking visuals across the series.
Scorch responded to the brief with a sharply defined and powerful concept approaching perfection. From concept through to delivery, the talented team at Scorch nailed it. I love those guys!John Audible