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Automotive Product Video Series


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The Challenge

To create digital video content to showcase the new Honda CR-V and the various features that make it the perfect family car.

The Idea

As there were so many different features that were important to show, we created five separate films working under different themes: Space and Practicality, Everyday Equipment, Luxury, Everyday affordability, and lastly Power and Performance. Working closely with Honda to develop five scripts, we then shot on Red Epic Cameras at a residential location as well as using a tracking vehicle with a jimmy jib around Longcross track allowing us to get a diverse range of angles. Finally we added tracked titles to the film to emphasise the cars main features. In total Scorch Films produced five videos for Honda in this series.

  • Branded Content
  • Online Video Series
  • Product Videos

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Additional Images

honda simple one motion fold
honda heated wing mirrors
honda econ dashboard
honda extra fuel efficiency
honda award winning car

The team members I worked with at Scorch were great. I would summarise them using the following words: organised, creative, enthusiastic, great communicators and imaginative.

Hannah, Concur

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