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Roomba 980 Launch Campaign

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The Challenge

To produce and deliver video content for iRobot’s latest model of automated vacuum cleaner, the Roomba 980.

The Idea

We produced a high end product video that showcases all of the features and benefits of the Roomba 980 in and around a real home. Showing the robot in situ was the best and clearest way to really get across how clever it is. We added additional annotated graphics to highlight the Roomba’s ability to move from room to room, navigate complex furniture and avoid crashing down stairs.

The video content produced by Scorch Films now features on iRobot’s website and YouTube as a key piece of communication for the brand in the online buyer journey.

  • Video Production
  • CG Animation
  • Product Video



Additional Images

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What our clients say about us

The final production was of a very high standard indeed. It has been received exceptionally well within the Levi’s® business and is going a long way to help achieve the quite specific goals that creating this film would hopefully deliver.

Rhodri Evans, Levis

Recent Work