To produce a high end TV commercial to showcase the ease and mobile nature of the new trading platform from Iron FX.
With the idea ‘anytime, anywhere’ we developed a concept based around the global reach of foreign exchange trading. Filming four people in different international locations, using different platforms, placing an order to trade with the app. An intense shooting schedule followed, taking in the cities of London, New York, Dubai and Hong Kong, we were able to perfectly convey the wide-reaching scope of both the app and its target audience. Filming in four continents in four days provided a first for Scorch Films, and we happily rose to the challenge to deliver a truly stunning ad.
The film is incredible. We can show it to anyone and be sure that the objective will be met; ‘the person will gain an insight into the unique experience of having someone you love go missing’. It strikes a fine balance between being emotive and informative without overdoing either.Karen Robinson, Missing People