To create a series of short typographic videos which serve to explain the different processes and services offered by K2.
Taking the branding and design-led ethos of K2, we were given the freedom to fully explore the realm of kinetic typography to it’s full potential. Carefully dissecting and animating each word and phrase individually the resulting series of videos is a sharp and intelligent addition to K2’s wonderfully simple and creative website design. Scorch Films produced six films for K2 in a long-standing partnership.
Working with Abby from Scorch London was an absolute pleasure from start to finish. We had multiple iterations and changes to our storyboard which were always completed in a prompt and professional manner until we had our finished product.Shaun Leisegang, K2