To create, produce and deliver shareable video content that showcases four elements of Mazda’s SkyActiv technology.
The phrase ‘Defy Convention’ forms the Mazda brand identity and was the starting point for our creative thinking. We devised that to show the agility and technology of the car, we would race a Mazda 3 against four dogs on a racetrack, with each breed of dog relating to a piece of SkyActiv technology. The complexity of the shoot was vast given the unpredictability of the dogs’ behaviour, the size of the racetrack and the challenges of the course that we set up, but we successfully delivered an array of content that informs, engages and exhilarates the target audience.
Everyone loves the brand film - one of the reps even likened it to a John Lewis Xmas ad - high praise indeed…Just thought you should all know how well it’s being received. When it was released to the reps in last week's presentation, everyone was stunned in silence.Beth, Crucial Trading