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Mazda MX-5 Social Video


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The Challenge

To create, produce and deliver online video content that showcases the new Mazda MX-5.

The Idea

Featuring the entire history of the MX-5 we tell the story of life’s journey from the perspective of the car. Intertwined with footage of the life people live alongside the car, we show each model from the last twenty years and how integral they have been. Finally we reveal the brand new MX-5, the best yet in all it’s glory.

The video was very well received on Facebook and YouTube with fans and enthusiasts sharing, commenting and interacting with the brand. This is the fifth video from Scorch Films for Mazda, building on previous videos for the Mazda 2 and Mazda 3.

  • Branded Content
  • Advertising
  • Production

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Additional Content

mazda mx5 branded content

The final production was of a very high standard indeed. It has been received exceptionally well within the Levi’s® business and is going a long way to help achieve the quite specific goals that creating this film would hopefully deliver.

Rhodri Evans, Levis

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