Promotional Video
The Challenge
To produce a promotional video for the new exercise concept Playtop Street, highlighting the fun that can be had by all playing the game.
The Idea
We filmed three different groups within Playtop’s target market playing the game on the Nike Grind playing surface; school kids, teenagers, and what can only be described as a couple of more life-experienced gentlemen. Their enthusiasm for the game was clear to see, as we see them running, jumping and celebrating winning, all set to a fun and upbeat music track. Shot in one day by Scorch Films, the video has a clean and crisp feel with bright colours and shallow depth of field, giving it a real commercial look.
