To create a series of videos for AOL’s parenting channel ‘Parentdish’, to reflect their funny, frank and straightforward tone.
In this series of humorous and honest videos from Scorch Films, we reveal the truth about being a parent. And who better to introduce the joy, wonder, shock and awe of what it is to be a parent than genuine mums and dads ready to spill the beans? For ‘Parenting… The Truth’, we interviewed parents from a range of backgrounds across eight entertaining episodes. From pregnancy to the terrible teens and everything in between, the result is a warm and wonderfully witty series of films. Shot on the Canon C300 with a naturalistic lighting setup, the interviews were cut to create an inclusive conversational feel, reflecting the tone of the Parentdish website.
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"From our first meeting with Scorch, they really understood our brand and where we wanted to go with the project; the brief was interpreted perfectly. The creative concepts were varied and all offered a different perspective, each one of them represented the brand but in its own individual way. They were clear on helping us decide the overall strategy for the campaign as this was a completely unknown venture for us. In terms of the production and operational side of the project, Scorch were completely in control at all times, highly organised and efficient and went the extra mile in terms of added value. We are delighted with the final film…I still cry when I watch The Language Of Love."Heidi Kenyon-Smith, La Redoute UK