To create, produce and deliver an animated online video to highlight the health and wellbeing of Londoners.
Created and produced by the in-house motion graphics studio at Scorch Films, this striking character animation highlights the state of health in London and has been created to coincide with the publishing of the ‘Better Health for London: One Year On’ report. The report celebrates the achievements that have been made in improving the capital’s health since the London Health Commission published its recommendations one year ago. The colourful and bold graphical style and welcoming friendly copy form a marked contrast to the truly shocking statistics of the health of Londoners.
Released across social channels, the end copy directs viewers towards the www.gethealthy.london microsite to make a pledge and find out more about the report.
The film is incredible. We can show it to anyone and be sure that the objective will be met; ‘the person will gain an insight into the unique experience of having someone you love go missing’. It strikes a fine balance between being emotive and informative without overdoing either.Karen Robinson, Missing People