To produce an interactive video campaign to promote the range of customisable options available when buying the new Renault Captur.
With YouTube developing an increasing amount of interactive features we were able to fully exploit these to create a ‘build your own adventure’ type of experience for visitors to Renault’s YouTube channel. Scorch Films created six different environments across the Captur’s three different colour scheme locations, Miami, Arizona and Manhattan. Featuring a fully-stocked bar, a basketball team, a rock climber and even a horse complete with cowboy, the final interactive video is an engaging experience that finishes with a call to action for viewers to visit the website and try the customization tool for real on their own new Renault Captur. The full 30 minute version can be viewed here: Renault Captur on YouTube.
Surpassed all expectation in developing a creative solution to effectively communicate our brand message, product features and giving our video a real sense of adventure, romance and emotion. Met our tight deadlines, responded quickly to any questions we had and kept us informed at every step of the way. Great to work with and I wouldn’t look anywhere else for our next video requirements!Jason, Numinous