To produce an interactive video campaign to promote the range of customisable options available when buying the new Renault Captur.
With YouTube developing an increasing amount of interactive features we were able to fully exploit these to create a ‘build your own adventure’ type of experience for visitors to Renault’s YouTube channel. We created six different environments across the Captur’s three different colour scheme locations, Miami, Arizona and Manhattan. Featuring a fully-stocked bar, a basketball team, a rock climber and even a horse complete with cowboy, the final interactive video is an engaging experience that finishes with a call to action for viewers to visit the website and try the customization tool for real on their own new Renault Captur. The full 30 minute version can be viewed here: Renault Captur on YouTube.
Scorch responded to the brief with a sharply defined and powerful concept approaching perfection. From concept through to delivery, the talented team at Scorch nailed it. I love those guys!John Audible