To conceive, produce and deliver a viral video advert specifically aimed at social media for the launch of the new Renault Clio.
We were tasked with producing an entertaining, sexy and playful viral video whilst staying true to the Renault brand. Taking inspiration from the history of the Va Va Voom campaigns we conceived of a prank on unsuspecting members of the public whereby a test drive of the new Clio would result in a regular South London street being turned into a bustling Parisian suburb upon pressing the Va Va Voom button. Two ads were produced, one featuring female dancers and one with their male counterparts.
Everyone loves the brand film - one of the reps even likened it to a John Lewis Xmas ad - high praise indeed…Just thought you should all know how well it’s being received. When it was released to the reps in last week's presentation, everyone was stunned in silence.Beth, Crucial Trading