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Branded Content

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The Challenge

To conceive, produce and deliver an online commercial specifically aimed at social media for the launch of Renault’s new electric car, the ZOE.

The Idea

We devised and planned this stunt to ‘build’ a full size Scalextric track around the streets of London. In fact, the entire track was CG, with the cars themselves being filmed for real at an airfield some distance from central London. The end result is a photo-real visual effects stunt providing the perfect link between the car’s performance and it’s electric engine. We’re thrilled Renault let us run with this idea and indulge our fondest childhood memories. VFX is something we enjoy at Scorch Films, and this project provided the ultimate challenge.

  • Social Video Advertising
  • Branded Content
  • CG
  • Visual Effects



Additional Campaign Images

central london aerial photo
richard bretell head of engineering for team renault
renault zoe facebook page
renault car front badge
renault zoe finishing line advert
renault zoe scalextric cars
100% electric renault zoe

The team members I worked with at Scorch were great. I would summarise them using the following words: organised, creative, enthusiastic, great communicators and imaginative.

Hannah Chamberlain, Concur

Recent Branded Content Work