To create, produce and deliver a global TV commercial for Rimmel’s new Super Gel nail varnish product.
Rimmel’s latest innovation is two step nail varnish with a gel coating for a salon finish. Each step is shown using only a hand, which communicates both the ease with which it can be applied, and the level of long lasting finish that can be achieved.
Fast-paced and upbeat, the ad was well-received and helped to generate a buzz around the launch of the product on social media, with followers using the #gelpower hashtag referenced in the campaign.
Everyone loves the brand film - one of the reps even likened it to a John Lewis Xmas ad - high praise indeed…Just thought you should all know how well it’s being received. When it was released to the reps in last week's presentation, everyone was stunned in silence.Beth, Crucial Trading