To produce a series of animated sponsorship idents for Sky Sports F1 coverage.
Using Santander’s distinctive red branding, we set about designing a series of quick and simple idents featuring different elements associated with Formula 1 including race tracks, grids, pit stops and chequered flags. Supporting Santander’s big push of their 123 current account and credit card, each ident had to feature the 123 motif somewhere in the creative. From a 123 shaped car taking a pit stop to an entire race track shaped from the numbers themselves, the idents are the perfect balance of both F1 and Santander. The idents were produced by the Scorch Films in-house motion graphics team.
"From our first meeting with Scorch, they really understood our brand and where we wanted to go with the project; the brief was interpreted perfectly. The creative concepts were varied and all offered a different perspective, each one of them represented the brand but in its own individual way. They were clear on helping us decide the overall strategy for the campaign as this was a completely unknown venture for us. In terms of the production and operational side of the project, Scorch were completely in control at all times, highly organised and efficient and went the extra mile in terms of added value. We are delighted with the final film…I still cry when I watch The Language Of Love."Heidi Kenyon-Smith, La Redoute UK