ad agency Archives - Scorch Films

Feb 02

5

We’ve just entered the RAR Top 100 at 46!

Following on from the news during Christmas of joining the IPA, we've just found out that we have made our debut in the RAR Top 100 at number 46! RAR ranks the top UK independent advertising agencies The RAR Top 100 ranks the UK advertising agencies who achieve excellent levels of commercial performance; but more importantly especially for us here at Scorch also receive positive ratings and reviews from their clients. Client service can be sometimes difficult to get right as you scale in size as a company and the campaigns increase in scope and...

Should brands take a stance on social issues in their ad campaigns?

By Scorch | Uncategorized | No Comments

Up until recently there had been an unspoken agreement between consumers and their favourite brands when it came to social and political issues. Brands took on the guise of a neutral and all-loving corporate entity, being careful not to share too many opinions; consumers were careful enough not to ask too many questions – we gave them our money, they gave us a killer pair of heels or a fancy new hat and we all lived together in perfect (and ignorant) harmony. But a new generation of ethical consumers has...

Bridging the gap between ATL and BTL advertising

By Scorch | Uncategorized | No Comments

Admen of a certain vintage still talk about ATL and BTL as a thing. They’ll tell you how above-the-line – that’s broadcast TV, national radio, some mass-media print - works for driving brand awareness. On the other hand, below-the-line – direct mail, e-CRM, anything wobbling on a shop counter – is only good for driving response: the domain of the coupon-clip and the voucher code. Some (silly) advertising agencies think above-the-line broadcast campaigns are somehow “better” than the below-the-line expertise of CRM. Here at Scorch, we think it’s time to...