MotherPukka Archives - Scorch Films

Should brands take a stance on social issues in their ad campaigns?

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Up until recently there had been an unspoken agreement between consumers and their favourite brands when it came to social and political issues. Brands took on the guise of a neutral and all-loving corporate entity, being careful not to share too many opinions; consumers were careful enough not to ask too many questions – we gave them our money, they gave us a killer pair of heels or a fancy new hat and we all lived together in perfect (and ignorant) harmony. But a new generation of ethical consumers has...
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