There’s no disputing that 360 video is providing brands with the opportunity to create exciting and immersive brand experiences. With Facebook, YouTube and most recently, Twitter all now offering 360 video distribution, mass reach though social channels is now a (virtual) reality. When used correctly, 360 video can play a role in strengthening overall campaign view-through rates and engagement levels in social channels, but used incorrectly it risks becoming a distraction and a poor use of time and resources. Many early attempts by brands to use 360 video have lacked...
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