Rimmel came to us with a challenge. To create a bold TV commercial that got people excited about their brand new Super Gel nail varnish, whilst at the same time explaining the process of how it works. Challenge accepted. The TV advertising campaign Running with the idea of a hand walking the viewer through the process, we filmed the entire range using a motion control rig – basically a huge robotic arm which follows a preprogrammed set of movements. Once filmed, the footage of the hand was composited in, alongside CG...
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